Here is our annual forecast for 2019 diet trends in the United States, based on our analysis of Google Trends, Amazon Best Selling items and Keyword Search Tool (which claims to monitor searches on Amazon); we also base our prediction on market dinamics (innovation and product launches), surveys (by GlobalData’s panel) and sales data (IRI).
Looking at search trends in the USA from 2004 until today, we can see that consumer search for information related to calories has risen steadily, as did the interest in protein, whereas the keto diet has emerged seemingly out of nowhere, to surpass all other searches in 2018. We can see the start of the intermittent fasting trend.
Veganism is another long-term trend that began surging in late 2015.
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